About my region is a series of individual profiles of the agricultural, forestry and fisheries industries in your region. This regional profile presents an overview of the agriculture sector in the Shepparton region and the recent financial performance of the Victorian broadacre, dairy and vegetable.
The Shepparton region of Victoria is located in the north of the state. The region comprises the three local government areas of Campaspe, Greater Shepparton and Moira, and the major regional centres of Echuca, Shepparton—Mooroopna and Yarrawonga. The region covers a total area of around 10,934 square kilometres or 4.81 per cent of Victoria's total area and is home to approximately 124,900 people (ABS 2011).
Agricultural land in the Shepparton region occupies 8,840 square kilometres, or 81 per cent of the region. Areas classified as conservation and natural environments (nature conservation, protected areas and minimal use) also occupy 1,220 square kilometres, or 11 per cent of the region. The most common land use by area is grazing modified pasture, which occupies 3,460 square kilometres or 32 per cent of the Shepparton region.
Australian Bureau of Statistics (ABS) data from the February 2017 Labour Force Survey indicate that around 62,600 people were employed in the Shepparton region. The region accounts for 2 per cent of total employment in Victoria and 11 per cent of all people employed in the Victorian agriculture, forestry and fishing sector.
Agriculture, forestry and fishing sector was the largest employment sector with 10,200 people, representing 16 per cent of the region's workforce. Retail trade was the second largest employment sector with 8,100 people, followed by manufacturing with 7,900 people. Other important employment sectors in the region were health care and social assistance; construction, and professional, scientific and technical services.
Value of agricultural production
In 2014–15, the gross value of agricultural production in the Shepparton region was $2 billion, which was 15 per cent of the total gross value of agricultural production in Victoria ($13.1 billion).
The Shepparton region has a diverse agricultural sector. The most important commodities in the Shepparton region based on the gross value of agricultural production were milk ($754 million), followed by cattle and calves ($250 million) and apples ($180 million). These commodities together contributed 59 per cent of the total value of agricultural production in the region. In 2014–15 the Shepparton region accounted for 96 per cent ($101 million) of the total value of Victoria's pear production.
Number and type of farms
ABS data indicate that in 2014–15 there were 2,932 farms in the Shepparton region with an estimated value of agricultural operations of $5,000 or more. The region contains 11 per cent of all farm businesses in Victoria.
Number of farms, by industry classification, Shepparton region, 2014–15
Number of farms
% of Region
Number of farms
Contribution of region
to state total
Dairy Cattle Farming
Beef Cattle Farming (Specialised)
Other Grain Growing
Grain-Sheep or Grain-Beef Cattle Farming
Apple and Pear Growing
Other Crop Growing nec
Sheep Farming (Specialised)
Sheep-Beef Cattle Farming
Stone Fruit Growing
Note: Estimated value of agricultural operations $5,000 or more. Industries that constitute less than 1 per cent of the region's industry are not shown. nec Not elsewhere classified
Source: Australian Bureau of Statistics
Farms in the table above are classified according to the activities that generate most of their value of production. Dairy cattle farms (1,040 farms) were the most common, accounting for 36 per cent of all farms in the Shepparton region, and 22 per cent of all dairy farms in Victoria.
Estimated value of agricultural operations (EVAO) is a measure of the value of production from farms and a measure of their business size. Around 31 per cent of farms in the Shepparton region had an EVAO of less than $50,000. These farms accounted for only 1 per cent of the total value of agricultural operations in 2014–15. In comparison, 22 per cent of farms in the region had an EVAO of more than $500,000 and accounted for an estimated 74 per cent of the total value of agricultural operations in the Shepparton region in 2014–15.
Farm financial performance
Estimates of financial performance are available for all broadacre, dairy and vegetable farms Victoria.
ABS 2011, Census of Population and Housing, Australian Bureau of Statistics, Canberra.